Liberty's beauty advent calendar is one of the hardest calendars to get in the UK, and 2025 made that clearer than ever: it sold out, and Liberty followed up with a "will not be restocked" notice for the season. There was no second chance once stock ran out.
What happened in 2025
The 2025 calendar sold through its full run, and Liberty confirmed it would not be restocked, closing out the season for anyone who missed launch day. This continues a pattern - Liberty's calendar has reportedly sold out in as little as 36 hours in a previous year - where demand has consistently outstripped the run size. Publishers wrote it up as "sold out" after the fact; nobody was watching stock in real time as it happened, which is the gap we're trying to close.
Expected 2026 window
Based on previous years, we'd expect Liberty's 2026 calendar to open in early September - TBC until Liberty itself confirms a date. We'll update this page the moment a launch date is announced, and our live stock page for the calendar tracks status in real time once it's live.
Last year's price
We don't have a confirmed per-item RRP on file for the 2025 Liberty calendar specifically. For context, our tracking notes put the wider market for hero beauty advent calendars in the UK at roughly £60 to £285 across recent seasons, and Liberty's calendar has historically sat toward the luxury end of that range. Treat that as market context rather than a confirmed Liberty price - we'll add the real number as soon as 2026 pricing is announced.
Why it never restocks - and what that means for you
Liberty appears to run a single production quantity for the season and, based on the 2025 notice, does not top it up once it sells through. That changes which alert actually matters here: a "back in stock" alert is close to useless for this calendar, because there may not be a restock to catch. The alert that matters is the launch itself - the short window between the calendar going live and it selling out. Everything else is a bonus.
If you've missed it in a previous year, that single-shot pattern is probably why. It isn't that the calendar is impossible to get - it's that most shoppers only start looking once it's already trending as sold out, by which point the only realistic options are resale marketplaces at a premium. Watching from before launch day is the only way round that.
Track it live
Our Liberty Beauty Advent Calendar 2026 stock page shows live stock and price as soon as the listing goes live, alongside every other calendar on the beauty advent calendars page. Set a free alert on the alerts page so you know the second it launches, rather than finding out when it's already gone.